TL:DR send merch to investors so they act as multiplier and spread the great products of IC.

-> more AuM -> more B&B -> higher ICAP price.

Invictus managed to build a community of loyal investors that identify themselves with the company and the philosophy of democratizing finance.

Invictus proved to deliver great products and many of us already helped friends and family to invest in them.

By sending out merch article (e.g. shirts, hoodys, ...) to certain* investors, they draw attention to the company and are able to make it visible to a broader audience. Word of mouth works better than thousands of dollars for advertising.

*has to be discussed. e.g. all verified investors or investors with more than 20 ICAP or ...

Regards